GiveBackVillage.ca’s social enterprise concept is a difficult one to put into words in a way that would resonate with its target audiences. The new social venture needed an interesting and visual way to communicate complex information.
A handimation video that allowed the concept to be explained visually. Succint scriptwriting and message development further allowed the information to be easily digested.
This fun video helped launch GiveBackVillage.ca and provide people with a first look at its brand. The video continues to be a key communication tool on the website and in presentations to demonstrate the concept and its impact.