St. Michael’s Holiday Campaign



Create a visually appealing and strategic campaign for the hospital’s internal audiences to encourage donations over the holiday season.


With a focus on yuletide safety, “Take me to St. Mike’s” reinforced the importance people put on their relationship with the hospital and was the anchor for this year’s campaign. This year’s theme also aligned with the Foundation’s Inspire 2018 capital campaign.


The creative was a departure from St. Mike’s traditional design style which further helped this innovative concept stand out.


The Letter M is a special partner for the Marketing & Communications team at St. Michael’s Hospital Foundation. Over the past three-plus years, we have worked very successfully together on many projects, including four annual reports, several in-hospital holiday campaigns and branding for a new capital campaign. These materials have been recognized with a number of awards. Our team tends to have very strong ideas about creative direction, look and feel – and The Letter M has risen to the challenge and been a true and effective collaborator. They are attentive and responsive – and very good at keeping projects on track and on budget. We have established a strong working relationship that has produced work of the highest quality.
David Gates, Manager, Marketing & Communications, St. Michael’s Foundation