Strategy

Welcome to the Leverage bar at the Marketing Deli!

M; Fresh Focused

Welcome back to the Marketing “DELI” If this is your first visit, you’ve walked right past the “Differentiate” cooler and the “Engage” counter. Both offer some delicious insights. Now, join us at the “Leverage” bar. It’s far back in the quieter area where, like our marketing, we may not visit as often as we should…. Read more »

Imitation is the sincerest form of flattery – especially in marketing

picture of an empty arena getting set up for a basketball game

My two worlds collided – marketing met basketball. As a crazy obsessed passionate Toronto Raptors fan since 1996, I have followed this team closely and now as a marketer, it’s more than just the basketball. An article from CBC titled, “Raptors’ marketing team setting the trends”, caught my attention the other week because: It’s about the favourite… Read more »

With great power comes great responsibility

What, this old thing? I'm wearing the logo of an awesome fundraiser that supports kids and the arts. #Namedrop @InspirationGW

I’m thinking of cheating on my favourite morning radio team. It’s not that they’ve lost their mojo: Marilyn Denis will always tickle my funny bone. It’s the tagline on a high end fashion retailer’s ad that has been running for months now: “We drop prices, you drop names.” Talk about ad nausea. It’s just gross…. Read more »

At the marketing DELI, engagement is best served warm and frequently

M; Fresh Focused

In my last blog, I invited readers to join me at the marketing DELI – a useful acronym for four critical areas of interest that will help bring strategic focus to your branding, communications and marketing planning. I offered some insights on “D” – to differentiate in an increasingly cluttered and busy marketplace. This month… Read more »

Email: It’s not you it’s me

"90% of adulthood is just deleting emails"

I recently came across a blog with the curiosity-peaking title “How Email Became the Most Reviled Communication Experience Ever” (try to ignore the reviled animated graphics). It describes email as a combination of a fax machine and a telephone. A fax machine in that you have all the paperwork to process, and a telephone in all… Read more »

Stop talking!

A picture of three speech bubbles

I don’t like awkward pauses. To me, that empty air reeks of uncertainty, helplessness or inadequacy. I often fill it with inane babble (or personal stuff better kept to myself). But there is benefit in not filling every second of a conversation… It lends importance – When you pause noticeably, it’s often because your preceding… Read more »

Who doesn’t love a trip to the DELI?

M; Fresh Focused

At TLM, more and more we’re finding potential clients are coming to us looking for the tactical fixes to address new marketing challenges. They’re quick to ask about the best and/or trendiest social media bandwagon, how to function around heavy-handed anti-spam legislation, how and where to employ content marketing. All important questions, but what seems… Read more »

Stuff We Like

Stuff We Like

Marketing that got us talking How virtual tourism will help enhance real-world travel Put Down The Phone Samsung Official TVC: ‘The Anthem’ – Rio 2016 Olympic Games Global Beer Fridge (Extended) | Molson Canadian Mount Pleasant Group’s survival strategy The funeral service’s cheeky new campaign is all about why it doesn’t want us to die… Read more »