Inspiration

Bentley’s Journey to Walk – An Update One Year Later

You may remember our posts on Guelph resident, Bentley Mitchell, or you may already be a follower of his story. Just over one year ago, he was in St. Louis undergoing life-changing Selective Dorsal Rhizotomy (SDR) surgery. It’s a procedure that treats muscle spasticity (painful cramps and spasms) and most commonly affects those with Cerebral Palsy, like… Read more »

Stuff We Like

Stuff We Like

Marketing that got us talking The Togetherness Shirt 2017 Kia Niro | “Hero’s Journey” Starring Melissa McCarthy Heineken | Worlds Apart | #OpenYourWorld 100 Years of Hairstyles – L’Oreal  Paris Samsung Ostrich Marketing news or trends  6 New Facebook Features for your Business http://www.socialmediatoday.com/social-networks/6-new-facebook-page-features-your-business-needs-know-about-2017 5 Under-Used Twitter Features That Can Help Your Business Stand Out… Read more »

Imitation is the sincerest form of flattery – especially in marketing

picture of an empty arena getting set up for a basketball game

My two worlds collided – marketing met basketball. As a crazy obsessed passionate Toronto Raptors fan since 1996, I have followed this team closely and now as a marketer, it’s more than just the basketball. An article from CBC titled, “Raptors’ marketing team setting the trends”, caught my attention the other week because: It’s about the favourite… Read more »

Stuff We Like

Stuff We Like

Marketing that got us talking The 20 most viral ads of 2016 http://www.adweek.com/news-gallery/advertising-branding/20-most-viral-ads-2016-174885 Meet Mrs. Claus – the new Christmas icon is here Ikea commercial makes moms weep forever New PSA campaign tackles growing Islamophobia PC gets the country to #EatTogether Marketing news or trends Four tricky ways that fake news can fool you http://ideas.ted.com/four-tricky-ways-that-fake-news-can-fool-you/… Read more »

Pantone Colour Report Spring 2016

A picture of the pantone colour swatches for Spring 2016

Rose Quartz. Pantone’s 2016 Colour of the Year. I was a fan of last year’s deep wine, Marsala, and am not a huge fan of pink, but this is a refreshing and lighter neutral. The spring palette is described as calming, tranquil and relaxing. Other than the occasional bright and energetic swatches (Buttercup yellow and… Read more »

Stuff We Like

Stuff We Like

Marketing that got us talking Behind the Scenes with Cookie Monster and Siri Knorr #LoveAtFirstTaste Kids Fall in Love, and So Do Their Homes, in Sweet Short Film From Lowe’s CATTERBOX™ – The world’s first talking cat collar Reebok 25,915 Days Business reading Facebook Advertising Mistakes 5 Most Horrendous Ways Businesses Can Interact on Social… Read more »