Cool Marketing

Stuff We Like

Stuff We Like

Marketing that got us talking The Togetherness Shirt 2017 Kia Niro | “Hero’s Journey” Starring Melissa McCarthy Heineken | Worlds Apart | #OpenYourWorld 100 Years of Hairstyles – L’Oreal  Paris Samsung Ostrich Marketing news or trends  6 New Facebook Features for your Business http://www.socialmediatoday.com/social-networks/6-new-facebook-page-features-your-business-needs-know-about-2017 5 Under-Used Twitter Features That Can Help Your Business Stand Out… Read more »

Imitation is the sincerest form of flattery – especially in marketing

picture of an empty arena getting set up for a basketball game

My two worlds collided – marketing met basketball. As a crazy obsessed passionate Toronto Raptors fan since 1996, I have followed this team closely and now as a marketer, it’s more than just the basketball. An article from CBC titled, “Raptors’ marketing team setting the trends”, caught my attention the other week because: It’s about the favourite… Read more »

At the marketing DELI, engagement is best served warm and frequently

M; Fresh Focused

In my last blog, I invited readers to join me at the marketing DELI – a useful acronym for four critical areas of interest that will help bring strategic focus to your branding, communications and marketing planning. I offered some insights on “D” – to differentiate in an increasingly cluttered and busy marketplace. This month… Read more »

Stuff We Like

Stuff We Like

Marketing that got us talking The 20 most viral ads of 2016 http://www.adweek.com/news-gallery/advertising-branding/20-most-viral-ads-2016-174885 Meet Mrs. Claus – the new Christmas icon is here Ikea commercial makes moms weep forever New PSA campaign tackles growing Islamophobia PC gets the country to #EatTogether Marketing news or trends Four tricky ways that fake news can fool you http://ideas.ted.com/four-tricky-ways-that-fake-news-can-fool-you/… Read more »

Stuff We Like

Stuff We Like

Marketing that got us talking Behind the Scenes with Cookie Monster and Siri Knorr #LoveAtFirstTaste Kids Fall in Love, and So Do Their Homes, in Sweet Short Film From Lowe’s CATTERBOX™ – The world’s first talking cat collar Reebok 25,915 Days Business reading Facebook Advertising Mistakes 5 Most Horrendous Ways Businesses Can Interact on Social… Read more »

Our staff pick the Top Ads of 2015

Advertisements do a lot more than sell a product or an idea. They also spark creativity, make you think, engage and even shed a tear or two. Here at TLM, we love a good cry, laugh or a topic that peaks out interest and for that, we’d like to showcase our Top Ads of 2015!… Read more »

Stuff We Like

Marketing that got us talking Android: Rock, Paper, Scissors “Goodbye/Hello”- HelloLife Smart Phone-Activated Posters Celebrate Gay Pride at Toronto Schools The Toronto school district is using smart-phone-activated Pride posters to raise awareness about LGBT issues.                                     Honey Maid Skips Romance and… Read more »

Don’t overwrite your brand promise.

Fresh, focused, play nice. Those four words guide our work every day. Inventive thinking built on a base of strategic insight, in a work environment of fun and doing good things. Those four words are our brand promise. Totaling just 20 letters, they’re pretty easy to remember. It used to be longer, but we kept… Read more »