Bentley’s Journey to Walk – An Update One Year Later

You may remember our posts on Guelph resident, Bentley Mitchell, or you may already be a follower of his story. Just over one year ago, he was in St. Louis undergoing life-changing Selective Dorsal Rhizotomy (SDR) surgery. It’s a procedure that treats muscle spasticity (painful cramps and spasms) and most commonly affects those with Cerebral Palsy, like… Read more »

Welcome to the Leverage bar at the Marketing Deli!

M; Fresh Focused

Welcome back to the Marketing “DELI” If this is your first visit, you’ve walked right past the “Differentiate” cooler and the “Engage” counter. Both offer some delicious insights. Now, join us at the “Leverage” bar. It’s far back in the quieter area where, like our marketing, we may not visit as often as we should…. Read more »

Stuff We Like

Stuff We Like

Marketing that got us talking The Togetherness Shirt 2017 Kia Niro | “Hero’s Journey” Starring Melissa McCarthy Heineken | Worlds Apart | #OpenYourWorld 100 Years of Hairstyles – L’Oreal  Paris Samsung Ostrich Marketing news or trends  6 New Facebook Features for your Business http://www.socialmediatoday.com/social-networks/6-new-facebook-page-features-your-business-needs-know-about-2017 5 Under-Used Twitter Features That Can Help Your Business Stand Out… Read more »

What’s Up at The Letter M

What's Up at The Letter M?

New and improved brands We’ve been privileged to lead rebranding exercises with two terrific organizations over the past few months. From its early days as one of the province’s first telephone companies to today as a full telecommunications company, Bruce Telecom has connected its communities with people, passion and precision. (Props to our partners and… Read more »

Imitation is the sincerest form of flattery – especially in marketing

picture of an empty arena getting set up for a basketball game

My two worlds collided – marketing met basketball. As a crazy obsessed passionate Toronto Raptors fan since 1996, I have followed this team closely and now as a marketer, it’s more than just the basketball. An article from CBC titled, “Raptors’ marketing team setting the trends”, caught my attention the other week because: It’s about the favourite… Read more »

With great power comes great responsibility

What, this old thing? I'm wearing the logo of an awesome fundraiser that supports kids and the arts. #Namedrop @InspirationGW

I’m thinking of cheating on my favourite morning radio team. It’s not that they’ve lost their mojo: Marilyn Denis will always tickle my funny bone. It’s the tagline on a high end fashion retailer’s ad that has been running for months now: “We drop prices, you drop names.” Talk about ad nausea. It’s just gross…. Read more »

At the marketing DELI, engagement is best served warm and frequently

M; Fresh Focused

In my last blog, I invited readers to join me at the marketing DELI – a useful acronym for four critical areas of interest that will help bring strategic focus to your branding, communications and marketing planning. I offered some insights on “D” – to differentiate in an increasingly cluttered and busy marketplace. This month… Read more »