While visiting friends this weekend their daughter pulled a magazine out of the trash. “You have to see this ad!”, she told me. Given that it was a style magazine I assumed it was going to be some beautiful product displayed on some beautiful person. I couldn’t have been more wrong, and I laughed out… Read more »
Senior Art Director
Using a clean and contemporary style, Stenna has exciting ideas when it comes to getting messages across. Known for great design that is strategic, creative and clean, she is an award-winning designer in all traditional communication materials, and has helped lead the creative work for hundreds of branding and communications projects over her 20 years at The Letter M.
Phone: 519.836.6183 x 232
What I'm saying
Aaron Draplin takes us through his process for creating a new logo. It’s fascinating to see.
Recently I was lucky enough to join a girlfriend on a 4-day trip to the Big Apple. We had perfect weather and felt free as birds, nothing could get us 40-somethings down! As we were walking through a popular shopping district in NYC one day however, I glanced to my right and saw a very… Read more »
Have you ever eaten food off your kid’s plates while cleaning up after dinner? Yep, me too. Hence my love for a recent Kraft Dinner commercial that shows Mom sneaking/shoveling in a mouthful in the kitchen after clearing the table. For me this ad fell into the “it’s funny because it’s true” category. This is… Read more »
“The average child sees 10,000 advertisements per year. Ninety-five percent of those are for sugared cereal, soft drinks, fast food and candy.” Super Size Me, 2004 A decade ago Super Size Me shone a bright light on the over-sized influence of the fast food industry. It also called attention to the role marketing plays in… Read more »
This weekend I found myself watching honest-to-goodness live TV without the ability to fast-forward or skip the commercials. I also found it impossible to tune out Christine McGee’s voice hawking the next and best mattress deal. The first five times I managed, but eventually I gave in and listened (marketing success!). She was promoting a… Read more »
Like me, you may have seen Booking.com’s foray into brand marketing. It’s quite good – I enjoyed it. It humorously communicates how the right hotel can make or break your vacation, using Booking as a cheeky adjective throughout, and then ending with Booking.yeah over the last frame. Immediately I thought of Doug’s blog about domain… Read more »
Since 2009, the Royal LePage National Garage Sale for Shelter has raised over $1.6 million for Women in Crisis through sales held across Canada. We are tipping our hats to Guelph’s Royal City Realty and crowning them a community hero for their ongoing participation in this event. They will hold their sale on Saturday, May… Read more »
Just the other night, Toronto restaurant Côte de Boeuf held ‘A Feast for Kings’, a whole night of wining and dining with a Game of Thrones theme. What a fantastic idea for a restaurant to merge the love of food with a love of a television, or should I say rabid obsession? I would have… Read more »
We all know getting lost in a good book is one of life’s greatest pleasures. How else can you travel through space and time without ever leaving the comfort of your favourite PJs?! Over the last couple of years I’ve been reading a series called, “A Discovery of Witches”, by Deborah Harkness. To reduce a… Read more »