Doug MacMillan President The Letter M


With a mandate to exceed client expectations and a passion for finding fresh, focused solutions, Doug leads the charge in delivering exceptional marketing to all who come seeking it. When he’s not knee deep in juicy branding assignments or less-is-more copywriting, Doug’s passion for community well-being makes him a champion of corporate social responsibility, practicing the mantra that doing good usually leads to doing well, too.

Phone: 519.836.6183 x 227

What I'm saying

Welcome to the Leverage bar at the Marketing Deli!

M; Fresh Focused

Welcome back to the Marketing “DELI” If this is your first visit, you’ve walked right past the “Differentiate” cooler and the “Engage” counter. Both offer some delicious insights. Now, join us at the “Leverage” bar. It’s far back in the quieter area where, like our marketing, we may not visit as often as we should…. Read more »

What’s Up at The Letter M

What's Up at The Letter M?

New and improved brands We’ve been privileged to lead rebranding exercises with two terrific organizations over the past few months. From its early days as one of the province’s first telephone companies to today as a full telecommunications company, Bruce Telecom has connected its communities with people, passion and precision. (Props to our partners and… Read more »

It’s time to unplug for #MayHealth

Step Away from the Screen!

It’s that time of year again – when our friends at ClearPath Chiropractic remind us to spring into the nice weather with a commitment to focus a little more on our wellbeing. #TeamTLM has embraced the #MayHealth challenge for a couple of years now – in 2015 we committed to having walking meetings every so… Read more »

With great power comes great responsibility

What, this old thing? I'm wearing the logo of an awesome fundraiser that supports kids and the arts. #Namedrop @InspirationGW

I’m thinking of cheating on my favourite morning radio team. It’s not that they’ve lost their mojo: Marilyn Denis will always tickle my funny bone. It’s the tagline on a high end fashion retailer’s ad that has been running for months now: “We drop prices, you drop names.” Talk about ad nausea. It’s just gross…. Read more »

What’s Up At The Letter M

What's Up at The Letter M?

Join us in welcoming Menah Kerr It’s been extra-awesome around here since Menah Kerr joined #TeamTLM back in the fall as our newest Account Manager. Her sound advice and enviable project management skills help several of our clients keep their marketing on track. Prior to jumping in at The Letter M, Menah worked in marketing and… Read more »

Who doesn’t love a trip to the DELI?

M; Fresh Focused

At TLM, more and more we’re finding potential clients are coming to us looking for the tactical fixes to address new marketing challenges. They’re quick to ask about the best and/or trendiest social media bandwagon, how to function around heavy-handed anti-spam legislation, how and where to employ content marketing. All important questions, but what seems… Read more »

What’s Up at The Letter M?

What's Up at The Letter M?

Goodbye, Craig *sniff* Last month, we said goodbye to Craig White, who moved on to new challenges. Craig’s infectious personality and unmatched project management skills made him a joy to work with for members of #TeamTLM and our clients alike. We wish Craig every success – we know he’ll shine wherever he goes!    … Read more »

What’s Up at The Letter M?

What's Up at The Letter M?

Happy anniversary, Julie & Diane! There is no greater thrill than celebrating another anniversary for a member of #TeamTLM. In April, our blazingly brilliant designer Julie Brown-Hallman passed the 19-year mark – amazing! You may not know Julie’s face, but if you’re in #Guelph you most certainly know her great brands for clients like City… Read more »

Practice what you promise, Canadian Tire

picture of the front of the Canadian Tire catalogue. Young girl with red curly hair sitting in a wheel barrow.

It will be interesting to watch the latest marketing strategy from Canadian Tire unfold. Earlier this month the homegrown retail giant mailed 12 million catalogues to households from coast to coast. It feels pretty archaic – sorry, in PR language that’s nostalgic – until you notice that you could access a ton of extra product… Read more »