Listen, we won’t tell you we’ll “build a better brand promise”, “frame your key messages” or “benchmark best practices” to “boost your ROI”. To us, marketing is something you deliver, not drop in conversations. At the Letter M, we like to keep it simple: create fresh marketing that gets noticed, and gets results. We do it by listening more than we talk. By being guided by a clear strategy. By following processes that keep us on time and on budget. And by treating other human beings like human beings.

Lentils.ca anyone?

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“The average child sees 10,000 advertisements per year. Ninety-five percent of those are for sugared cereal, soft drinks, fast food and candy.” Super Size Me, 2004 A decade ago Super Size Me shone a bright light on the over-sized influence of the fast food industry. It also called attention to the role marketing plays in… Read more »

A little effort can literally save lives

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Canadian Blood Services announced last week that Canada’s blood inventory levels are at a critically low level. This concerns me very much because I am a lifelong blood donor. I just completed my 70th donation (five more and I get a gold card….whoo hoo!). But before you start to pat me on the back, I… Read more »