Listen, we won’t tell you we’ll “build a better brand promise”, “frame your key messages” or “benchmark best practices” to “boost your ROI”. To us, marketing is something you deliver, not drop in conversations. At the Letter M, we like to keep it simple: create fresh marketing that gets noticed, and gets results. We do it by listening more than we talk. By being guided by a clear strategy. By following processes that keep us on time and on budget. And by treating other human beings like human beings.

“I’m not a good writer”

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Have you ever heard this statement from someone looking to avoid putting pen to paper (or fingers on keyboard)? Is it laziness? Eh. Lack of confidence? Perhaps. Bad experiences in the past? Most likely. What makes a “good writer”? Do they use phrases that make you raise your fist in approbation or tear up in… Read more »

Lentils.ca anyone?

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“The average child sees 10,000 advertisements per year. Ninety-five percent of those are for sugared cereal, soft drinks, fast food and candy.” Super Size Me, 2004 A decade ago Super Size Me shone a bright light on the over-sized influence of the fast food industry. It also called attention to the role marketing plays in… Read more »