Listen, we won’t tell you we’ll “build a better brand promise”, “frame your key messages” or “benchmark best practices” to “boost your ROI”. To us, marketing is something you deliver, not drop in conversations. At the Letter M, we like to keep it simple: create fresh marketing that gets noticed, and gets results. We do it by listening more than we talk. By being guided by a clear strategy. By following processes that keep us on time and on budget. And by treating other human beings like human beings.

Does shock advertising work?

Blog_JLB_ShockAdvertising

I read an article recently about not-for-profits using shock advertising as a means to grab attention. I get it – when budgets are tight and resources are dwindling, survival instincts kick in and the need to stand out in a cluttered charitable landscape becomes critical. That said, I have to wonder how lasting the impact… Read more »

What Makes You Loyal to a Brand?

TLM_Blog_LoyaltoaBrand_JBH_Nov0513

Price and quality are the front-runners in brand loyalty. Quel surprise! But are those the only reasons you repeatedly purchase a certain brand in the face of other choices? How about customer service, rewards programs, community involvement, advertising, history and tradition, location, social consciousness? A first impression? My Dad has a wonderful, first impression story… Read more »

Why Tweet?

business man hand use mobile phone streaming virtual business ne

Recently, a co-worker asked me to do a tutorial about Twitter. The big question of the meeting was, “Why Tweet?” I felt this was a valid question and one that others may have, so I did a bit of research and came up with the following: Microblogging – Quick tweets to tell the world what… Read more »