So you’ve got a blog, eh? You’re regularly updating your website with valuable information, witty commentary and inspiriting insights. But wait… is anyone actually READING your posts? If the answer is no, let’s take a look at what you’re doing to drive people to your blog. Let me start off by saying, I can totally… Read more »
Listen, we won’t tell you we’ll “build a better brand promise”, “frame your key messages” or “benchmark best practices” to “boost your ROI”. To us, marketing is something you deliver, not drop in conversations. At the Letter M, we like to keep it simple: create fresh marketing that gets noticed, and gets results. We do it by listening more than we talk. By being guided by a clear strategy. By following processes that keep us on time and on budget. And by treating other human beings like human beings.
Canadian Blood Services announced last week that Canada’s blood inventory levels are at a critically low level. This concerns me very much because I am a lifelong blood donor. I just completed my 70th donation (five more and I get a gold card….whoo hoo!). But before you start to pat me on the back, I… Read more »
We talk about personal branding today as if it is a new concept, but my mother brought me up to have a personal brand way back in the 1980s. She didn’t do it on purpose. In fact, she didn’t even realize she was doing it. It was just the way people thought about themselves back… Read more »