Listen, we won’t tell you we’ll “build a better brand promise”, “frame your key messages” or “benchmark best practices” to “boost your ROI”. To us, marketing is something you deliver, not drop in conversations. At the Letter M, we like to keep it simple: create fresh marketing that gets noticed, and gets results. We do it by listening more than we talk. By being guided by a clear strategy. By following processes that keep us on time and on budget. And by treating other human beings like human beings.

Going to the mattresses

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This weekend I found myself watching honest-to-goodness live TV without the ability to fast-forward or skip the commercials. I also found it impossible to tune out Christine McGee’s voice hawking the next and best mattress deal. The first five times I managed, but eventually I gave in and listened (marketing success!). She was promoting a… Read more »

Does faith belong in brands?

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Driving past Guelph’s Stone Road Mall recently, I noticed a crew erecting a giant hamburger logo. For me, the opening of a new burger joint is always an event. “The Burger’s Priest”, I imagined, was the heavenliest of burgers. Clear brand promise? Check. The Guelph Mercury soon profiled the new eatery. Beyond redeeming the burger… Read more »

Colour trends – Fall 2014

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Remember Radiant Orchid? Colour of the year? Well It’s back with the fall colour trends. Traditionally, fall colours are navy, olive green, eggplant, burgundy, deep red, chocolate. The 2014 palette has a vibrancy not often seen. As described by colour expert Leatrice Eiseman, “This is a season of untypical colors—more reflective of the imagination and… Read more »