Listen, we won’t tell you we’ll “build a better brand promise”, “frame your key messages” or “benchmark best practices” to “boost your ROI”. To us, marketing is something you deliver, not drop in conversations. At the Letter M, we like to keep it simple: create fresh marketing that gets noticed, and gets results. We do it by listening more than we talk. By being guided by a clear strategy. By following processes that keep us on time and on budget. And by treating other human beings like human beings.

What’s Up at The Letter M?


PROJECT UPDATE A new look for HumanSystems Incorporated It has been an absolute pleasure working with the collaborative and hands-on team from HSI. We’ve been knee-deep in strategy development with one of the first deliverables being a fresh new brand. Clean and simple yet bold, this new brand will position these human factors experts for… Read more »

Stuff We Like


Once a month, we compile a list of what we at The Letter M found informative, inspiring, or just plain funny. We hope you enjoy our finds. Marketing that got us talking Ricky Gervais – “Superfan” – Netflix Commercial – EMMY 2014 – HD Campaign puts love in the air at Addition Elle 30 Shocking… Read more »

Spend loads at Toronto’s Fan Expo – Or not


Fan Expo is Ontario’s yearly celebration of pop culture: thousands of sci-fi, horror, comic and TV fans descend on the Metro Toronto Convention Centre. Some go all out – custom-made Storm Trooper and Batman costumes jostling against Iron Mans. I’ve almost been knocked over by a “Dalek”. And I’ve met Darth Maul and Carrie Fisher…. Read more »