Stakeholder engagement is an important information-gathering tactic in the development of branding and marketing strategies. We’re seeking trends, keywords, design direction, identification of obstacles and opportunities, or just broad opinions. And we only get one chance to get all we need from them, so a focused effort is key: Have prepared questions. Even Barbara Walters… Read more »
Listen, we won’t tell you we’ll “build a better brand promise”, “frame your key messages” or “benchmark best practices” to “boost your ROI”. To us, marketing is something you deliver, not drop in conversations. At the Letter M, we like to keep it simple: create fresh marketing that gets noticed, and gets results. We do it by listening more than we talk. By being guided by a clear strategy. By following processes that keep us on time and on budget. And by treating other human beings like human beings.
I recently spent several weeks on vacation in South East Asia. Before I left, I agreed to write a blog about the differences in marketing on the other side of the world. As I traveled, I snapped photos of billboards and ads, looking for a trend to write about. But towards the end of the… Read more »
You’ve heard a lot from me on the subject of blogs. I’ve tackled the importance of having a strategy, and I recently shared some tips on how to promote your posts. Well, for anyone who has stared at the glowing white rectangle of a blank Word document (for WAY too long), rejoice! Today, we’re talking… Read more »