Listen, we won’t tell you we’ll “build a better brand promise”, “frame your key messages” or “benchmark best practices” to “boost your ROI”. To us, marketing is something you deliver, not drop in conversations. At the Letter M, we like to keep it simple: create fresh marketing that gets noticed, and gets results. We do it by listening more than we talk. By being guided by a clear strategy. By following processes that keep us on time and on budget. And by treating other human beings like human beings.

Spend loads at Toronto’s Fan Expo – Or not


Fan Expo is Ontario’s yearly celebration of pop culture: thousands of sci-fi, horror, comic and TV fans descend on the Metro Toronto Convention Centre. Some go all out – custom-made Storm Trooper and Batman costumes jostling against Iron Mans. I’ve almost been knocked over by a “Dalek”. And I’ve met Darth Maul and Carrie Fisher…. Read more »

Going to the mattresses


This weekend I found myself watching honest-to-goodness live TV without the ability to fast-forward or skip the commercials. I also found it impossible to tune out Christine McGee’s voice hawking the next and best mattress deal. The first five times I managed, but eventually I gave in and listened (marketing success!). She was promoting a… Read more »

Does faith belong in brands?


Driving past Guelph’s Stone Road Mall recently, I noticed a crew erecting a giant hamburger logo. For me, the opening of a new burger joint is always an event. “The Burger’s Priest”, I imagined, was the heavenliest of burgers. Clear brand promise? Check. The Guelph Mercury soon profiled the new eatery. Beyond redeeming the burger… Read more »